Data Glossary
This page describes the data that is sent by the snippet to AreaMetrics
User/Device Data
Advertising ID: Standard advertising identifier (IDFA or AAID)
Locale: 2 digit country code
Location Permission: Status of location authorization
Model: Model of the device
OS: Operating system (”ios” or “android”)
OS Version: Version of the operating system
Publisher ID: Publisher ID assigned by AreaMetrics
User Agent: User agent string of device web browser
Vendor ID: Non-universal, per-app user ID provided by the OS
Bluetooth Beacon Data
The following data is collected entirely from Bluetooth beacon signals and is not relevant to the user.
Timestamp of scan
Proximity UUID: Primary beacon identifier
Major: Secondary beacon identifier
Minor: Tertiary beacon identifier
RSSI: Signal strength reading
Accuracy: Distance estimate in meters
Proximity: Rough distance classification
TX Power: Estimated transmission power of the beacon
Average RSSI: The average RSSI value
Beacon Type: Whether the beacon is an ibeacon or an altbeacon
Manufacturer: Maker of the beacon
Address: The MAC address of the beacon itself
Number of RSSI: Amount of times this beacon was recently seen
Name: Bluetooth Name of the device
Last updated