Data Dictionary

AreaMetrics Data Dictionary / Header Definitions

• timestamp: Unix epoch time

• advertising_id: standard advertising identifier (IDFA or AAID)

• advertising_id_type: type of advertising identifier ("IDFA" or "AAID")

• latitude: standard latitude field

• longitude: standard longitude field

• horizontal_accuracy: horizontal accuracy as reported by the operating system (in meters)

• country_code: two-digit ISO country code

• user_agent: user agent string of device (sometimes formatted at "model; os")

• model: the model of the device

• os: operating system ("IOS" or "AND")

• os_version: version of the operating system

• ip_address: device ip address

• publisher_id: app_id (internal)

• user_id: user_id (internal)

• location_context: "background" or "foreground"

• location_method: "GPS" or "BCN"

• speed: speed of device as reported by the os

• bearing: device bearing as reported by the os

• vertical_accuracy : vertical accuracy as reported by the operating system (in meters)

• altitude: altitude as reported by the os (in meters)

• poi: name of the point of interest

• segment: classification type(s) of the point of interest